Advances in Marketing Management Support Systems

Research output: Chapter/Conference proceedingChapterAcademic

9 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB Wierenga
Place of PublicationNew York
PublisherSpringer-Verlag
Pages561-592
Number of pages625
ISBN (Print)9780387782126
Publication statusPublished - 2008

Publication series

SeriesInternational Series in Operations Research and Management Science

Research programs

  • RSM MKT

Cite this