Advances in Marketing Management Support Systems

Research output: Chapter/Conference proceedingChapterAcademic

8 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB Wierenga
Place of PublicationNew York
Pages561-592
Number of pages625
Publication statusPublished - 2008

Publication series

SeriesInternational Series in Operations Research and Management Science

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