Advances in Marketing Management Support Systems

Berend Wierenga; Gerrit van Bruggen; NAP Althuizen

Advances in Marketing Management Support Systems

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

10 Citations (Scopus)

Original language	English
Title of host publication	Handbook of Marketing Decision Models
Editors	B Wierenga
Place of Publication	New York
Publisher	Springer-Verlag
Pages	561-592
Number of pages	625
ISBN (Print)	9780387782126
Publication status	Published - 2008

Publication series

Series	International Series in Operations Research and Management Science

Research programs

RSM MKT

Access to Document

http://hdl.handle.net/1765/15129

Cite this

@inbook{a9a94f6c3913474093fb4e0bf0445616,

title = "Advances in Marketing Management Support Systems",

author = "Berend Wierenga and \{van Bruggen\}, Gerrit and NAP Althuizen",

year = "2008",

language = "English",

isbn = "9780387782126",

series = "International Series in Operations Research and Management Science",

publisher = "Springer-Verlag",

pages = "561--592",

editor = "B Wierenga",

booktitle = "Handbook of Marketing Decision Models",

address = "Germany",

}

TY - CHAP

T1 - Advances in Marketing Management Support Systems

AU - Wierenga, Berend

AU - van Bruggen, Gerrit

AU - Althuizen, NAP

PY - 2008

Y1 - 2008

UR - http://dx.doi.org/10.1007/978-0-387-78213-3_17

M3 - Chapter

SN - 9780387782126

T3 - International Series in Operations Research and Management Science

SP - 561

EP - 592

BT - Handbook of Marketing Decision Models

A2 - Wierenga, B

PB - Springer-Verlag

CY - New York

ER -

Advances in Marketing Management Support Systems

Publication series

Research programs

Access to Document

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Cite this