Advertisers do not persuade consumers (reprint uit International Journal of Advertising, 1992, 11

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Introduction to public relations and advertising
Editors	M.P. McElreath, P.W. Miller
Pages	1-13
Number of pages	13
Publication status	Published - 1994

Research programs

@inbook{0d8016b9f06843d289f8dc2c9562bc64,

title = "Advertisers do not persuade consumers (reprint uit International Journal of Advertising, 1992, 11",

author = "Willem Verbeke",

year = "1994",

language = "Undefined/Unknown",

pages = "1--13",

editor = "M.P. McElreath and P.W. Miller",

booktitle = "Introduction to public relations and advertising",

}