Advertising: Responses across the life span

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationThe International Encyclopedia of Communication, Volume 1
EditorsW. Donsbach
Place of PublicationMalden, MA
PublisherBlackwell Publishing
Pages105-107
Number of pages3
ISBN (Print)9781405131995
DOIs
Publication statusPublished - 2008
Externally publishedYes

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