Advertising with power or suspicion?

MD de Kruijk, WF van Raaij

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationCases in Consumer Behaviour
EditorsG. Antonides, W.F. van Raaij
Place of PublicationChichester, UK
PublisherJohn Wiley & Sons Inc.
Pages73-79
Number of pages7
ISBN (Print)0471987816
Publication statusPublished - 1999

Publication series

SeriesCase 10

Research programs

  • RSM MKT

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