Advertising with power or suspicion?

MD de Kruijk, WF van Raaij

Research output: Chapter/Conference proceeding › Chapter › Academic

Series	Case 10

Research programs

@inbook{353618f3d1ab4a048f8e57370f0f2bf2,

title = "Advertising with power or suspicion?",

author = "\{de Kruijk\}, MD and \{van Raaij\}, WF",

year = "1999",

language = "Undefined/Unknown",

isbn = "0471987816",

series = "Case 10",

pages = "73--79",

editor = "G. Antonides and \{van Raaij\}, W.F.",

booktitle = "Cases in Consumer Behaviour",

publisher = "John Wiley \& Sons Inc.",

address = "United States",

}