Original language | Undefined/Unknown |
---|---|
Title of host publication | NIMA marketing lexicon: begrippen en omschrijvingen |
Editors | E. Waarts et al. |
Place of Publication | Groningen |
Publisher | Wolters-Noordhoff |
Pages | 41-98 |
Number of pages | 58 |
Publication status | Published - 1993 |
Afnemersgedrag
AThH Pruyn, Berend Wierenga, JJD Rijk
Research output: Chapter/Conference proceeding › Chapter › Professional