| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | NIMA marketing lexicon: begrippen en omschrijvingen |
| Editors | E. Waarts et al. |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Pages | 41-98 |
| Number of pages | 58 |
| Publication status | Published - 1993 |
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