| Original language | Dutch |
|---|---|
| Pages (from-to) | 48-51 |
| Number of pages | 4 |
| Journal | Tijdschrift voor Marketing |
| Publication status | Published - May 2015 |
Afstoten van merken: waarde creeren of saneren?
Yvonne van Everdingen, Gerrit van Bruggen, BE Depecik
Research output: Contribution to journal › Article › Professional