Agent-based modeling in marketing: guidelines for rigor

W Rand, RT Rust

Research output: Contribution to journalArticleAcademicpeer-review

317 Citations (Scopus)
Original languageEnglish
Pages (from-to)181-193
Number of pages13
JournalInternational Journal of Research in Marketing
Volume28
Issue number3
DOIs
Publication statusPublished - 2011

Cite this