Original language | English |
---|---|
Pages (from-to) | 181-193 |
Number of pages | 13 |
Journal | International Journal of Research in Marketing |
Volume | 28 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2011 |
Agent-based modeling in marketing: guidelines for rigor
W Rand, RT Rust
Research output: Contribution to journal › Article › Academic › peer-review
414
Citations
(Scopus)