| Original language | English |
|---|---|
| Project No. | M-1279-E |
| Publication status | Published - 2008 |
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Nuno Almeida Camacho, IWJ (Isabel) Verniers, Carlos Garcia Pont, Stefan Stremersch
Research output: Memorandum/exposition › Teaching case › Academic