An Analysis of Consumer Reactions to an Out-of-Stock Experiment

Willem Verbeke; Paul Farris; Roy Thurik

doi:10.1007/978-3-319-13147-4_68

An Analysis of Consumer Reactions to an Out-of-Stock Experiment

Willem Verbeke, Paul Farris, Roy Thurik

Research output: Chapter/Conference proceeding › Chapter › Academic

Abstract

In this paper the consumer response to the deletion of an entire brand from a retail grocer’s assortment is reported. The study focused on three OOS responses: delaying purchases, switching brands and switching stores. In general the data show that almost 50% of consumers are unwilling to switch brands or postpone purchase in the category.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	275
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-13147-4_68
Publication status	Published - 2015

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

Bibliographical note

Publisher Copyright:
© 2015, The Academy of Marketing Science.

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10.1007/978-3-319-13147-4_68

Cite this

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An Analysis of Consumer Reactions to an Out-of-Stock Experiment. / Verbeke, Willem; Farris, Paul; Thurik, Roy.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 275 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter/Conference proceeding › Chapter › Academic

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An Analysis of Consumer Reactions to an Out-of-Stock Experiment

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