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An analysis of consumer reactions to an out-of-stock experiment

Research output: Chapter/Conference proceeding › Chapter › Academic

Original languageUndefined/Unknown
Title of host publicationDevelopment in Marketing Science
EditorsR. Gomes
Place of PublicationUSA
Pages275-275
Number of pages1
Volume18
Publication statusPublished - 1995

Research programs

  • EUR ESE 104

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