Original language | Undefined/Unknown |
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Title of host publication | Papers presented at: 28th EMAC Conference, TRACK: Marketing and Competition in the Information Age |
Editors | L. Hildebrandt, D. Annacker, D. Klapper |
Place of Publication | Berlin, Germany |
Pages | 28-48 |
Number of pages | 21 |
Publication status | Published - 1999 |
Research programs
- RSM MKT