An empirical examination of factors related to the intention to adopt teleshopping in food retailing

P Verhoef, F (Fred) Langerak

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPapers presented at: 28th EMAC Conference, TRACK: Marketing and Competition in the Information Age
EditorsL. Hildebrandt, D. Annacker, D. Klapper
Place of PublicationBerlin, Germany
Number of pages21
Publication statusPublished - 1999

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