An empirical investigation into buyer profiles

W Faes, PMHM (Paul) Matthyssens

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationInteraction, Relationships and Networks in Business markets. Competitive Papers. Proceedings of the 13th International Conference on Industrial Marketing and Purchasing
EditorsF. Mazet, R. Salle, J.P. Valla
Place of PublicationLyon
Pages161-186
Number of pages26
Publication statusPublished - 1997

Bibliographical note

With the support of the National Foundation for Management Education (FNEGE)

Research programs

  • RSM MKT

Cite this