An experimental study of the effects of decision models on marketing resource allocation decisions

K Starke, GL Lilien, A Rangaswamy, Gerrit van Bruggen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science in a Global Economy
EditorsH. Gatignon, E. Anderson
Place of PublicationParis
Number of pages1
Publication statusPublished - 1998

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