An exploration of in-store brand commitment efforts: Implications for retailers and manufacurers

Willem Verbeke, X van Ginkel, S Borghgraef, P Farris

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages21
EditionRIBES Report 9829
Publication statusPublished - 1998

Publication series

SeriesRIBES Report
Volume9829

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