An exploration of in-store brand commitment efforts: Implications for retailers and manufacurers

Willem Verbeke, X van Ginkel, S Borghgraef, P Farris

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Series	RIBES Report
Volume	9829

Cite this

@book{ee3bdd1b447d471caeef1d47c199d992,

title = "An exploration of in-store brand commitment efforts: Implications for retailers and manufacurers",

author = "Willem Verbeke and {van Ginkel}, X and S Borghgraef and P Farris",

year = "1998",

language = "Undefined/Unknown",

isbn = "9050862896",

series = "RIBES Report",

edition = "RIBES Report 9829",

}