An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence.

Mirjam Tuk, Ale Smidts, PWJ Verlegh, DHJ Wigboldus

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 34th EMAC conference
Place of PublicationMilan
Number of pages5
Publication statusPublished - 2005

Research programs

  • RSM MKT

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