Skip to main navigation Skip to search Skip to main content

An interesting study on persuasion:The role of source perception and ulterior motives in interpersonal influence.

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original languageEnglish
Title of host publicationProceedings of the 34th EMAC conference
Place of PublicationMilan
Number of pages5
Publication statusPublished - 2005

Research programs

  • RSM MKT

Cite this