An option approach to the new product development process: a case study at Philips electronics

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74 Citations (Scopus)

April 2001

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@article{f1947cd359c0411bba3f62d82e146d19,

title = "An option approach to the new product development process: a case study at Philips electronics",

author = "Lint, {LJO (Onno)} and Enrico Pennings",

note = "April 2001",

year = "2001",

language = "Undefined/Unknown",

volume = "31",

pages = "163--172",

journal = "R and D Management",

issn = "0033-6807",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "2",

}