Analyzing competitive reactions to new product introductions: the role of perceived threat

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science in a Global Economy
EditorsH. Gatignon, E. Anderson
Place of PublicationParis
Pages47-47
Number of pages1
Publication statusPublished - 1998

Bibliographical note

Book of abstracts INFORMS

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