Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior

PC Verhoef

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
  • Franses, Philip Hans, Supervisor
  • Hoekstra, Supervisor
Award date20 Sept 2001
Place of PublicationAmsterdam
Publication statusPublished - 20 Sept 2001

Bibliographical note

Research Series TI 255, EUR; ISBN 90-51708-31-9

Research programs

  • ESE - MKT

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