Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior

PC Verhoef

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Franses, Philip Hans, Supervisor Hoekstra, Supervisor
Award date	20 Sept 2001
Place of Publication	Amsterdam
Publication status	Published - 20 Sept 2001

Research Series TI 255, EUR; ISBN 90-51708-31-9

Research programs

@phdthesis{b45210c42b844f0e9cb2b8fe69e2c2b5,

title = "Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior",

author = "PC Verhoef",

note = "Research Series TI 255, EUR; ISBN 90-51708-31-9",

year = "2001",

month = sep,

day = "20",

language = "Undefined/Unknown",

school = "Erasmus University Rotterdam",

}