Analyzing Talk and Text II: Thematic analysis

Christian Herzog, Christian Handke, Erik Hitters

Research output: Chapter/Conference proceedingChapterAcademic

10 Citations (Scopus)


Thematic analysis is one of the most straightforward methods of analysing qualitative policy data. It is a widely applicable, cost-effective and flexible means for exploratory research and more generally constitutes a cornerstone of qualitative data analysis. Drawing principally on Braun and Clarke’s (2006) work, the chapter outlines when the use of this method of analysis is suitable and makes practical suggestions about how to plan and conduct research projects using it. Based on the finding that in many policy studies that employ this method a rigorous application is underdeveloped, the chapter stresses the importance of research transparency, methodological explication and reflexivity.
Original languageEnglish
Title of host publicationPalgrave Handbook of Methods for Media Policy Research
EditorsH. Van den Bulck, M. Puppis, K. Donders, L. Van Audenhove
Place of PublicationBasingstoke
Number of pages16
Publication statusPublished - 2019

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