Analyzing the effects of a brand introduction on competitive structure using a market share attraction model

Research output: Contribution to journalArticleAcademicpeer-review

12 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)159-177
Number of pages19
JournalInternational Journal of Research in Marketing
Volume21
Issue number2
DOIs
Publication statusPublished - 2004

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