Analyzing the effects of a brand introduction on competitive structure using a market share attraction model

Research output: Contribution to journal › Article › Academic › peer-review

13 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	159-177
Number of pages	19
Journal	International Journal of Research in Marketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2003.09.001
Publication status	Published - 2004

Research programs

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title = "Analyzing the effects of a brand introduction on competitive structure using a market share attraction model",

author = "Dennis Fok and Franses, {Philip Hans}",

year = "2004",

doi = "10.1016/j.ijresmar.2003.09.001",

language = "Undefined/Unknown",

volume = "21",

pages = "159--177",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Analyzing the effects of a brand introduction on competitive structure using a market share attraction model

AU - Fok, Dennis

AU - Franses, Philip Hans

PY - 2004

Y1 - 2004

U2 - 10.1016/j.ijresmar.2003.09.001

DO - 10.1016/j.ijresmar.2003.09.001

M3 - Article

SN - 0167-8116

VL - 21

SP - 159

EP - 177

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 2

ER -