Antecedents and dynamics of preceived usefulness of marketing decision support systems

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May
EditorsB Wierenga, A Smidts, G Antonides
Pages---
Publication statusPublished - 2000

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