Antecedents and dynamics of preceived usefulness of marketing decision support systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May
Editors	B Wierenga, A Smidts, G Antonides
Pages	---
Publication status	Published - 2000

Research programs

@inbook{36dab4367b6742cdaef17d5fb4f22340,

title = "Antecedents and dynamics of preceived usefulness of marketing decision support systems",

author = "Z Chen and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2000",

language = "Undefined/Unknown",

pages = "------",

editor = "B Wierenga and A Smidts and G Antonides",

booktitle = "Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May",

}