Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

Research output: Contribution to journalArticleAcademicpeer-review

17 Citations (Scopus)
47 Downloads (Pure)
Original languageEnglish
Pages (from-to)474-483
Number of pages10
JournalJournal of Consumer Behaviour
Volume18
Issue number6
DOIs
Publication statusPublished - 31 Oct 2019

Research programs

  • ESHCC M&C

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