Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

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Original language	English
Pages (from-to)	474-483
Number of pages	10
Journal	Journal of Consumer Behaviour
Volume	18
Issue number	6
DOIs	https://doi.org/10.1002/cb.1786
Publication status	Published - 31 Oct 2019

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title = "Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements",

author = "{van Prooijen}, Anne-Marie and J Bartels",

year = "2019",

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day = "31",

doi = "10.1002/cb.1786",

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volume = "18",

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journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

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T1 - Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

AU - van Prooijen, Anne-Marie

AU - Bartels, J

PY - 2019/10/31

Y1 - 2019/10/31

U2 - 10.1002/cb.1786

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JO - Journal of Consumer Behaviour

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