Applying the Hollywood scriptwriting formula to destination branding

Fred Lund, AN Kimbu

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)
Original languageEnglish
JournalCurrent Issues in Tourism
DOIs
Publication statusPublished - 19 Feb 2019
Externally publishedYes

Research programs

  • ESHCC M&C

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