Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands

FHM Verbeeten, P Vijn

Research output: Contribution to journalArticleAcademic

17 Citations (Scopus)

Abstract

We investigate the association between brand-equity measures and business-unit financial performance. Brand-equity measures may complement historic accounting information in explaining business-unit financial performance. Capitalizing on a unique data set, we find an association between some (yet not all) brand-equity measures and contemporaneous as well as future business-unit financial performance. Our results provide important insights for both managers and designers of performance-measurement systems.
Original languageEnglish
Pages (from-to)645-671
Number of pages27
JournalJournal of Accounting, Auditing and Finance
Volume25
Issue number4
DOIs
Publication statusPublished - 2010

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