Abstract
We investigate the association between brand-equity measures and business-unit financial performance. Brand-equity measures may complement historic accounting information in explaining business-unit financial performance. Capitalizing on a unique data set, we find an association between some (yet not all) brand-equity measures and contemporaneous as well as future business-unit financial performance. Our results provide important insights for both managers and designers of
performance-measurement systems.
Original language | English |
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Pages (from-to) | 645-671 |
Number of pages | 27 |
Journal | Journal of Accounting, Auditing and Finance |
Volume | 25 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2010 |
Research programs
- RSM F&A