| Original language | English |
|---|---|
| Pages (from-to) | 10-11 |
| Number of pages | 2 |
| Journal | RSM Insight |
| Volume | 3 |
| Issue number | 2 |
| Publication status | Published - 2010 |
Research programs
- RSM MKT
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Are women more loyal customers than men?
- Stijn Osselaer
- , V Melnyk
- , THA Bijmolt
Research output: Contribution to journal › Article › Professional