Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.

PC Verhoef, K Pauwels, Mirjam Tuk

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	559-572
Number of pages	14
Journal	Journal of Product Innovation Management
Volume	29
Issue number	4
Publication status	Published - 2012

Cite this

@article{268e8027fe0c429a91b5ca1c6db6f0c7,

title = "Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.",

author = "PC Verhoef and K Pauwels and Mirjam Tuk",

year = "2012",

language = "Undefined/Unknown",

volume = "29",

pages = "559--572",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "4",

}