Assessing export performance measurement

PMHM (Paul) Matthyssens, P Pauwels

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAdvances in International Marketing
EditorsS.T. Cavusgil, T.K. Madsen
Place of PublicationGreenwich
Pages85-113
Number of pages29
Publication statusPublished - 1996

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