Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 94-110 |
Number of pages | 17 |
Journal | Journal of Marketing Management |
Volume | 20 |
Issue number | 2 |
Publication status | Published - 2004 |
Externally published | Yes |
Research programs
- RSM MKT
T Ambler, F Kokkinaki, Stefano Puntoni
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 94-110 |
Number of pages | 17 |
Journal | Journal of Marketing Management |
Volume | 20 |
Issue number | 2 |
Publication status | Published - 2004 |
Externally published | Yes |