Assessing Marketing Performance: Reasons for Metrics Selection

T Ambler, F Kokkinaki, Stefano Puntoni

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)94-110
Number of pages17
JournalJournal of Marketing Management
Volume20
Issue number2
Publication statusPublished - 2004
Externally publishedYes

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