Assessing Marketing Performance: Reasons for Metrics Selection

T Ambler, F Kokkinaki, Stefano Puntoni

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	94-110
Number of pages	17
Journal	Journal of Marketing Management
Volume	20
Issue number	2
Publication status	Published - 2004
Externally published	Yes

Research programs

@article{66d155f7859449ec9b7fb2f2d71362f9,

title = "Assessing Marketing Performance: Reasons for Metrics Selection",

author = "T Ambler and F Kokkinaki and Stefano Puntoni",

year = "2004",

language = "Undefined/Unknown",

volume = "20",

pages = "94--110",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis Ltd",

number = "2",

}