Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Research output: Contribution to journal › Article › Academic › peer-review

7 Citations (Scopus)

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Original language	English
Pages (from-to)	345-360
Number of pages	16
Journal	Journal of Marketing Research
Volume	56
Issue number	3
DOIs	https://doi.org/10.1177/0022243718821312
Publication status	Published - 2019

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@article{c2d6a30562814494b8fec780ee5d1c07,

title = "Assessing Sensitive Consumer Behavior Using the Item Count Response Technique",

author = "{de Jong}, Martijn and FGM Pieters",

year = "2019",

doi = "10.1177/0022243718821312",

language = "English",

volume = "56",

pages = "345--360",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "3",

}