Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Martijn de Jong, FGM Pieters

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
2 Downloads (Pure)
Original languageEnglish
Pages (from-to)345-360
Number of pages16
JournalJournal of Marketing Research
Volume56
Issue number3
DOIs
Publication statusPublished - 2019

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