Original language | Undefined/Unknown |
---|---|
Title of host publication | Marketing Science in a Global Economy |
Editors | H. Gatignon, E. Anderson |
Place of Publication | Paris |
Pages | 133-133 |
Number of pages | 1 |
Publication status | Published - 1998 |
Assessing the construct validity of risk attitude
JME Pennings, Ale Smidts
Research output: Chapter/Conference proceeding › Chapter › Academic