Assessing the effects of loyalty programs on components of buying behavior

J Leenheer, THA Bijmolt, Ale Smidts

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science: A two-way street linking theory and practice. Proceedings Marketing Science Conference, Wiesbaden, July 5-8, 2001
EditorsO. Heil, H. Schunk
Place of PublicationWiesbaden
Publication statusPublished - 2001

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