Assessing the effects of loyalty programs on components of buying behavior

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Science: A two-way street linking theory and practice. Proceedings Marketing Science Conference, Wiesbaden, July 5-8, 2001
Editors	O. Heil, H. Schunk
Place of Publication	Wiesbaden
Publication status	Published - 2001

Research programs

@inbook{427040e725464e349dca5b5bffca77d1,

title = "Assessing the effects of loyalty programs on components of buying behavior",

author = "J Leenheer and THA Bijmolt and Ale Smidts",

year = "2001",

language = "Undefined/Unknown",

editor = "O. Heil and H. Schunk",

booktitle = "Marketing Science: A two-way street linking theory and practice. Proceedings Marketing Science Conference, Wiesbaden, July 5-8, 2001",

}