Original language | English |
---|---|
Title of host publication | Handbook of Consumer Psychology |
Editors | Haugtvedt, Herr |
Place of Publication | New York |
Publisher | Psychology Press (Taylor & Francis Group) |
Pages | 699-729 |
Number of pages | 31 |
ISBN (Print) | 9780805856033 |
Publication status | Published - 2008 |
Research programs
- RSM MKT