Associative Learning and Consumer Decisions

Stijn Osselaer

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationHandbook of Consumer Psychology
Editors Haugtvedt, Herr
Place of PublicationNew York
PublisherPsychology Press (Taylor & Francis Group)
Pages699-729
Number of pages31
ISBN (Print)9780805856033
Publication statusPublished - 2008

Research programs

  • RSM MKT

Cite this