| Original language | English |
|---|---|
| Title of host publication | Handbook of Consumer Psychology |
| Editors | Haugtvedt, Herr |
| Place of Publication | New York |
| Publisher | Psychology Press (Taylor & Francis Group) |
| Pages | 699-729 |
| Number of pages | 31 |
| ISBN (Print) | 9780805856033 |
| Publication status | Published - 2008 |
Research programs
- RSM MKT