Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments

Marcel Jonker; Bas Donkers; Esther de Bekker - Grob; Elly Stolk

doi:10.1002/hec.3846

Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments

Marcel Jonker, Bas Donkers, Esther de Bekker - Grob, Elly Stolk

Research output: Contribution to journal › Article › Academic › peer-review

68 Citations (Scopus)

43 Downloads (Pure)

Original language	English
Pages (from-to)	350-363
Number of pages	14
Journal	Health Economics
Volume	28
Issue number	3
DOIs	https://doi.org/10.1002/hec.3846
Publication status	Published - 18 Dec 2018

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Cite this

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title = "Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments",

author = "Marcel Jonker and Bas Donkers and {de Bekker - Grob}, Esther and Elly Stolk",

year = "2018",

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journal = "Health Economics",

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AU - Jonker, Marcel

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AU - de Bekker - Grob, Esther

AU - Stolk, Elly

PY - 2018/12/18

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