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Autonomy in Consumer Choice

  • Klaus Wertenbroch*
  • , Romy Y, Schrift
  • , Joseph W. Alba
  • , Alixandra Barasch
  • , Amit Bhattacharjee
  • , Markus Giesler
  • , Joshua Knobe
  • , Donald R Lehmann
  • , Sandra Matz
  • , Gideon Nave
  • , Jeffrey R. Parker
  • , Stefano Puntoni
  • , Yanmei Zweber
  • , Yonat Zheng
  • *Corresponding author for this work
  • INSEAD
  • Kelley School of Business, Indiana University, Bloomington, Indiana 47405
  • University of Florida
  • New York University
  • INSEAD
  • York University Toronto
  • Yale University
  • Columbia University
  • University of Pennsylvania
  • University of Illinois at Chicago
  • University of Hawaii-Honolulu
  • Arison School of Business

Research output: Contribution to journalArticleAcademicpeer-review

144 Citations (Scopus)
41 Downloads (Pure)

Abstract

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.
Original languageUndefined/Unknown
Pages (from-to)429-439
Number of pages11
JournalMarketing Letters
Volume31
Issue number4
DOIs
Publication statusPublished - 8 Jun 2020

Research programs

  • RSM MKT

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