Awareness, use and effectiveness of models and methods for new product development

EJ Nijssen, KFM Lieshout

Research output: Contribution to journalArticleAcademicpeer-review

66 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)27-44
Number of pages18
JournalEuropean Journal of Marketing
Volume29
Publication statusPublished - 1995

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