| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 27-44 |
| Number of pages | 18 |
| Journal | European Journal of Marketing |
| Volume | 29 |
| Publication status | Published - 1995 |
Research programs
- ESE - MKT
Awareness, use and effectiveness of models and methods for new product development
EJ Nijssen, KFM Lieshout
Research output: Contribution to journal › Article › Academic › peer-review
73
Citations
(Scopus)