| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 8-12 |
| Number of pages | 5 |
| Journal | Tijdschrift voor Marketing |
| Volume | 29 |
| Publication status | Published - 1995 |
Research programs
- ESE - MKT
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
B-merk in de mangel
- EJ Nijssen
- , S Wijnia
- , E Dimmendaal
Research output: Contribution to journal › Article › Professional › peer-review