Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 35-47 |
Number of pages | 13 |
Journal | Marketing Wise |
Volume | 3 |
Publication status | Published - 2000 |
Research programs
- ESE - MKT
Kristof de Wulf, JC Hoekstra, Harry Commandeur
Research output: Contribution to journal › Article › Professional
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 35-47 |
Number of pages | 13 |
Journal | Marketing Wise |
Volume | 3 |
Publication status | Published - 2000 |