| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 35-47 |
| Number of pages | 13 |
| Journal | Marketing Wise |
| Volume | 3 |
| Publication status | Published - 2000 |
Research programs
- ESE - MKT
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B-to-B direct mail, wie maakt het open, wie leest het?
- Kristof de Wulf
- , JC Hoekstra
- , Harry Commandeur
Research output: Contribution to journal › Article › Professional