Balancing corporate branding policies in multi business companies

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century
Editors	P.J. Kitchen, D.E. Schultz
Place of Publication	London
Publication status	Published - 2001

Research programs

@inbook{4f3965be3c484a0e99fe3801abb13fbb,

title = "Balancing corporate branding policies in multi business companies",

author = "{van Riel}, Cees and Guido Berens",

year = "2001",

language = "Undefined/Unknown",

isbn = "0333926390",

editor = "P.J. Kitchen and D.E. Schultz",

booktitle = "Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century",

}