Original language | Undefined/Unknown |
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Title of host publication | Managing Product Innovation |
Editors | A.G. Woodside |
Place of Publication | Boston, USA |
Publisher | Elsevier |
Pages | 701-723 |
Number of pages | 22 |
ISBN (Print) | 9780762311590 |
Publication status | Published - 2005 |
Publication series
Series | Advances in Business Marketing and Purchasing 13 |
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