Barriers to Strategic Innovation in Industrial Markets

K Vandenbempt, PMHM (Paul) Matthyssens

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationManaging Product Innovation
EditorsA.G. Woodside
Place of PublicationBoston, USA
PublisherElsevier
Pages701-723
Number of pages22
ISBN (Print)9780762311590
Publication statusPublished - 2005

Publication series

SeriesAdvances in Business Marketing and Purchasing 13

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