Barriers to sustainable consumption attenuated by foreign language use

Janet Geipel; Constantinos Hadjichristidis; Anne Kathrin Klesse

doi:10.1038/s41893-017-0005-9

Barriers to sustainable consumption attenuated by foreign language use

Janet Geipel, Constantinos Hadjichristidis, Anne Kathrin Klesse

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

28 Citations (Scopus)

159 Downloads (Pure)

Abstract

The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.

Original language	English
Pages (from-to)	31-33
Number of pages	3
Journal	Nature Sustainability
Volume	2018
Issue number	1
DOIs	https://doi.org/10.1038/s41893-017-0005-9
Publication status	Published - 2018

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http://hdl.handle.net/1765/104026

Cite this

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Barriers to sustainable consumption attenuated by foreign language use

Abstract

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