Be cautious or be cancelled: News audience’s motivations not to participate in online journalism

Nadia Mentzel, Mijke Slot*, Roderick Nieuwenhuis

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Abstract

News organizations try to improve the relationship with their audiences by seeking interaction with them - also known as participatory journalism. But not everyone participates; many news consumers do not surpass reading, watching, or listening to news. The explanations for lagging participation are scattered and not yet comprehensively integrated in an overarching overview. This study provides a more in-depth account of the different motivations of Dutch younger (<30) and older (<50) news users not to use the participatory tools that news websites offer. In this paper the motivations of these different groups are uncovered and compared. Our thematic analysis indicates that both groups are mostly driven by similar motivations. The main motivation both generations bring forward is their aversion towards the online community. Reluctance because of expertise (younger audience members) or career implications (older audience members) seem to be the most important difference between the two groups.

Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalJournalism
Volume25
Issue number4
DOIs
Publication statusPublished - 27 Apr 2023

Bibliographical note

Publisher Copyright: © The Author(s) 2023.

Research programs

  • ESHCC M&C

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