| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 16-18 |
| Number of pages | 3 |
| Journal | Design in Business |
| Volume | 2 |
| Issue number | 6 |
| Publication status | Published - 1997 |
Research programs
- RSM MKT
Bestaande merken helpen nieuwe merken op weg (hoe verpakkingsontwerp een nieuwe merkstrategie kan ondersteunen)
HJ Riezebos, E (Eva) Visser
Research output: Contribution to journal › Article › Professional