Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior

RP Bagozzi, Willem Verbeke

Research output: Chapter/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationThe Routledge Companion to the Future of Marketing
EditorsLuiz Moutinho, Enrique Bigné, Ajay K. Manrai
Place of PublicationLondon
PublisherRoutledge
Pages107-133
Number of pages27
ISBN (Print)9780415625920
Publication statusPublished - 2014

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