Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior

RP Bagozzi, Willem Verbeke

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	The Routledge Companion to the Future of Marketing
Editors	Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
Place of Publication	London
Publisher	Routledge
Pages	107-133
Number of pages	27
ISBN (Print)	9780415625920
Publication status	Published - 2014

Research programs

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