Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior

RP Bagozzi, Willem Verbeke

Research output: Chapter/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationThe Routledge Companion to the Future of Marketing
EditorsLuiz Moutinho, Enrique Bigné, Ajay K. Manrai
Place of PublicationLondon
Number of pages27
ISBN (Print)9780415625920
Publication statusPublished - 2014

Research programs

  • ESE - MKT

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